Is Satellite Radio Killing Broadcast Radio

Is Satellite Radio Killing Broadcast Radio Local radio has taken a beating satellite. But XM and Sirius are capable of killing local radio? Broadcasters like Clear Channel and Infinity respond emphatically? No? And they have a powerful weapon called HD Radio to safeguard their position.HD Radio is digital radio. As such, it will increase the quality of sound. In fact, it makes AM radio sound as good today FM and FM sound as if you're listening to a CD.Other important reasonsBut there are other, equally important, because satellite radio will never replace the radio. First, is the cost. Satellite radio costs between $ 11 to $ 14 per month and the radio is free. Therefore, it is only about 5.5 million listeners to satellite radio in the United States hundreds of millions of radio listeners. It 's a little hard to believe that satellite radio will never be 100 million listeners, not to mention a few hundred million.Second, satellite radio can not provide local information or programming. People will always tu to local stations for weather, traffic, news and listen to their favorite personalities.Third, satellite radio can not continue to employ people like Howard Ste and Bob Dylan to attract subscribers because the cost is prohibitive, compared to revenues generated by new subscribers too. In fact, JP Morgan recently downgraded the stocks of Sirius Satellite Radio and XM Satellite Corp. said that both companies face the challenges in the short term, the growth of subscribers. With a new concept called HD2Because HD digital radio, which takes less spectrum. This allows you to transmit their main channel digital FM and two other sub-channels. These sub-channels, called HD2, will be used by issuers of planning for new content. For example, a radio station could be a child of 80's, its main channel and 70 years of success in an HD2 channel. The sub-channels, not only free but free trade is likely to compete head to head with radio.In brief satellite radio is not dying anytime soon. All.To or at any time to lea more about HD Radio, go to my website for all buzz.Douglas Hanna retired marketing and author of numerous articles on HD radio, old time radio and family finances.