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Wednesday, August 26, 2009
Payment is by coming to listen to HD radio
Payment is by coming to listen to HD radio The big dilemma facing broadcasters is: You need to provide commercial-free HD2 channels to reject the radio via satellite, but is free trade, where is the revenue? There are several answers to this. One is to charge for text messages, like traffic or weather updates. For example, you may be able to subscribe to instant updates on traffic, for example, $ 2.99 a month.But here is another possibility. I saw an article yesterday to pay to hear mentioned as a possible source of income. For example, concerts. I have little interest in paying $ 89.50 to see Crosby, Stills, Nash & Young in concert at Red Rocks Amphitheater Denver, but I would be happy to pay $ 9.95 to listen to the live concert or even in a day is delay.I an area where the radio could take a lesson from pay-per-view television. Maybe millions of people around the country do not pay $ 59.95 for a championship fight, but thousands of people. $ 59.95 and a thousand times joins a nice piece of revenue. Ditto, a thousand times $ 9.95 = a good source of income for HD2 broadcasters.So what you think? Would you be willing to pay for special events in HD Radio? BTW: There are currently more than 300 stations broadcasting HD2 channels.To more information about this incredible new technology called HD Radio, go to my website for all entries. Douglas Hanna is a retired marketing executive and author of over 120 articles on HD radio, and on vacation in Denver, ColoradoArticle Source:
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